Grandvalira, Andorra sells record number of ski passes!

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Posted by Amigo on 17 April 2015

Grandvalira sold a total of 1,663,876 ski passes over the 129 days of the 2014-15 season. This figure represents a 3% increase over the previous year. The number of skiers rose for the third successive year at the ski resort. Likewise, the growth in consumer spending on services other than winter sports also continued, thus confirming the Domain of Snow as one of the top winter leisure destinations in southern Europe.


New attractions

Photo: GrandvaliraThe success achieved by some of the new attractions during the 2014-15 season is shown by the 5% growth in family visitors. The investment in the kids' circuits, such as the new Mont Magic in the Canillo sector, the Imaginarium Park development in the Encamp, Grau Roig and Pas de la Casa sectors, along with the renovated beginners' section in the Soldeu sector, proved fruitful with these attractions pleasing first-time and returning families with children. Elsewhere, night skiing on the new lit slope, La Solana, in the Pas de la Casa sector received over 44,000 skiers between its inauguration in December and April 4.

Successful sporting events

Photo: GrandvaliraGrandvalira hosted four major sporting events with the aim of raising its image and recognition in the international market: the Freeride Junior World Championships, the Speed Skiing World Championships, the Alpine Skiing European Cup Finals and Total Fight Masters of Freestyle (snowboard and freeski). The success in organizing all these events bodes very well for next season, during which the Domain of Snow will once again be the epicenter for some of the main snow sports competitions. A special focus will be on hosting the Women's Alpine Ski World Cup, which will take place on the Àliga slope in February 2016.

2014-15 SEASON FIGURES

  • 1,663,876 passes sold

  • A 3% increase in pass sales

  • 129 days open out of the 135 expected

  • Snowfall from December to March: 6.59 m (greatly staggered)

  • February snowfall record for the last 5 years

  • UK market growth of 10%

  • Family visitors increased 5%

  • More than 44,000 skiers recorded in the first season of night skiing

  • Adventure activity consumption increased 20%

  • Consumption at restaurants was up 10%

  • Average expenditure by skiers on resort services rose 4.5%

  • 85.1% of visitors to Grandvalira stayed overnight in Andorra (1.3% up on the 2013-14 season)

  • 55.7% of customers bought passes for between 3 and 10 days (1.6% increase on the previous year)

  • Customer satisfaction was steady with a score of 8.34/10, restaurant satisfaction increased by 0.13, from 7.74 to 7.87 out of 10

  • The latest report (April 2015) by the consultant, Laurent Vanat, points out that Grandvalira remains in the top 20 ranking of world ski resorts according to the number of skiing days (placed at number 19 for the 2013-14 season).

Please see Pas de la Casa and Soldeu for details of our Grandvalira resorts and accommodations.